Microsoft unveils Windows Phone 8, the most personal smartphone there is. The company believes the experience will connect with consumers worldwide.
Windows Phone 8 devices go on sale starting in November, and Microsoft is betting that a smartphone designed with people in mind can connect with the masses.
At an event in San Francisco, Microsoft fully took the wraps off of Windows Phone 8 after a brief peek back in June to showcase some of the new platform enhancements.
Meet Windows Phone 8
From the first time you pick up a Windows Phone you can see how personal it can be with the highly customizable Start screen and Live Tiles, said Joe Belfiore, corporate vice president of Windows Phone Program Management. People can pin their favorite people, apps, games and music right to the Start screen, and colorful Live Tiles will light up with real-time information and updates.
The new features in Windows Phone 8 offer something for everyone, Belfiore said. For people with children, Kid’s Corner offers a worry-free way for parents to share their smartphone when the kids start clamoring to play Angry Birds. A simple swipe activates a protected place on the phone where kids can play on specific apps and features selected by a parent.
Families and friends will also enjoy the new Rooms feature, which lets people create a private network to chat and share photos, notes, calendars and other content with a close group of people, not your entire social network.
As a self-proclaimed shutterbug, Belfiore is a big fan of the new camera and photo features in Windows Phone 8. “I love using my phone to capture memories,” he said. “The Lumia 920 and Windows Phone 8X both take gorgeous photos and videos, even in low light.”